March 2010 Two-Day Boot Camp

Blogging, twittering, facebooking, podcasting,… you’ve heard the stories of wildly successful campaigns online and you think it would be a great fit for your organization. But how do you get started?

We’ll build a foundation and then take you from how to listen and monitor the social web, through all the most popular (and easy) tools for interacting and creating content and finally – how to make them all sing!

Practical and Purposeful. This 2-Day hands-on Social Media Boot Camp will immerse you in the basics of the most popular social media tools and focus on how to use them to create conversations with your customers and maximize your return on investment.

Read what previous “boot campers” had to say.

Friday, March 19
8:30 am – 5:00 pm

through

Saturday, March 20
noon – 5:00 pm

Eugene, Oregon | University of Oregon

Click here to register | includes breakfast, lunch, snacks and beverages

DAY 1 AGENDA: (includes breakfast, breaks, lunch and snacks)

• Overview of Social Media (SM)

• Your SM Foundation

• Developing Goals that Drive your SM Strategies/Tools

• Listening Online

• Amazon Fail Case Study

• Google Alerts

• RSS Feeds and Readers

• Blogging Basics

• Twitter as a Strategic Marketing Tool

• Facebook for Growing Business

• Utilizing Linkedin to Build your Personal Brand/Company Brand

• Presentation Positioning using SlideShare

DAY 2 AGENDA: (includes breakfast, breaks, lunch and snacks)

• Q&A from Day 1

• Fostering Citizen Marketers (engaging the customer evangelist online)

• Social Media Infrastructure (what you need to know BEFORE you build a Web site today)

• Blogging (build/enhance your own blog)

• “Casting” Basics (podcasting, modcasting and vodcasting)

Click here to Register

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