Social Media Bootcamp

For Apple, A Step Into Social Media for Music

On Wednesday, Steve Jobs donned his signature black turtleneck and presented Apple’s new product lineup. This included Ping, Apple’s first foray into the social media world. Ping allows iTunes users to follow their friends, see what they listen to, what concerts they plant on attending and see when their favorite bands will release new albums.

Push Notifications Coming for Twitter for iPhone/iPad

Twitter has begun testing a feature on its iPad and iPhone apps that would allow “push” notifications, or real-time updates that would alert you in the same way as a text message. It’s not yet known what these push notifications are alerting, but it’s presumed that they’ll be available for @replies and/or DMs.

Nailed It (Not): Excerpts from TechCrunch’s First Post About Twitter in 2006

Bloggers call it like they see it, as Michael Arrington of TechCrunch says. That’s certainly what he did in 2006, when he first blogged about Twitter, on the day Twitter launched. This is an entertaining look at the early days of social media, when even the most tech-savvy bloggers weren’t sure if you pronounced it “Twitter” or “Twatter.” Also, check out Twitter’s original logo:

How Many Twitter Personas Do You Need?

This post from “Thinkers & Doers,” the blog of public relations agency Waggener Edstrom’s digital practice, gives you the pros and cons of running multiple Twitter accounts. Many people are operating two separate accounts: one for personal use, one for professional. What do you think: is it best to keep one account, or cater to your different audiences through different accounts?

Social Media Are Easier Than You Think

We tweeted a link to this article yesterday, but since it covers so many topics related to jumping into social media that it’s worth reposting. If you’re a small business owner, you’ll find it especially valuable. It’s easy to get lost amidst thousands of emerging technologies, but this post will help you understand the basics of social media: telling a good story, being transparent with your audience, posting consistently and more.